The Tech Firms Changing TV Advertising in 2018
There is plenty of innovation going on in TV advertising, find out all about it in this article!
5 Video Marketing Statistics That’ll Blow Your Mind
At The Living Room, we love a good statistic. Well, you’ve probably noticed if you’re a frequent reader of our blog – we do use them pretty regularly! But it’s a sure-fire way to prove that what we’re saying isn’t a load of rubbish; we’re actually speaking the truth. We talk a lot about…
Why TV Calls Digital Video’s Bluff
An analysis of why digital video is held in such high regard. Do the facts support this stance or is it currently just a fad? And where does TV sit in comparison to digital video? We explore all those questions and more in this article!
Mobile Phones and Video Marketing: The Perfect Pair
With a constantly increasing audience and a huge number of benefits, it makes sense to start video advertising on mobile phones, doesn’t it? Well, if you’re not certain, we’ve got some more information that might help you make your mind up…
How Facebook Video is Revolutionising Online Marketing
Scroll through a social media news feed, and it’ll be filled with videos. But how do Facebook videos fit into the world of online video marketing, and why has it completely changed the way it all works?
5 TV Advertising Facts Every Marketer Should Know
Advances in digital technology led many to prophesize the decline of TV advertising and whilst these innovations can’t be ignored they haven’t quite disrupted TV Advertising as the scaremongers predicted. Instead, TV Advertising appears unaffected by the rise of its digital peers and, as we’ve said before, a balance of traditional and digital marketing is…
Why You Need Video In Your 2016 Digital Strategy
Television and digital complement each other incredibly well. Three hours after John Lewis’ Man on the Moon commercial aired, a # with the same name was trending within 40,000 tweets. Alongside their TV advertisement, John Lewis focused heavily on creating a digital strategy to ensure the advert was a success. This saw them create an…
Why Live Video Should Be In Your Marketing Strategy
With a number of brands already investing time and resources into live video streaming, it has left many more scratching their heads and asking whether they should be doing the same. As ever in the fickle digital world it’s difficult to separate the next big thing from a fleeting fad. But the exponential growth currently…
Can Digital & Traditional Marketing Live in Harmony?
A few weeks ago I received a letter from a menswear brand. It was a rather personalised, detailed and sincere piece that seemed out of place given the digital barrage brands prefer to expose us to nowadays. Out of place the letter may have been, but it certainly caught my attention. The next time the…