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Author Archives: Ri Web

The tech startups changing TV Advertising

The Tech Firms Changing TV Advertising in 2018

There is plenty of innovation going on in TV advertising, find out all about it in this article!

2nd February 2018Content Marketing, The Living Room, TV adsBy Ri Web

TV advertising digital video

How TV Is Standing Up To Digital Ads

TV or digital? Where are you currently spending you advertising budget? This article gives you advice on whether TV is wilting in the face of a digital onslaught or remains the best platform for an ROI.

26th January 2018The Living RoomBy Ri Web

ITV makes a big move into addressable TV advertising

ITV Makes a Big Move into Addressable TV Advertising

ITV has made a big move into TV advertising, here’s everything you need to know. Marketers – take note!

3rd January 2018The Living RoomBy Ri Web

TV advertising delivers best ROI of all mediums

Brands Derive Majority of Advertising-Generated Profit from TV Advertising

The latest research from Thinkbox in collaboration with Gain Theory shows exactly where marketers should be putting their budget in 2018. Read it now for a headstart!

4th December 2017TV adsBy Ri Web

video marketing statistics

5 Video Marketing Statistics That’ll Blow Your Mind

At The Living Room, we love a good statistic. Well, you’ve probably noticed if you’re a frequent reader of our blog – we do use them pretty regularly! But it’s a sure-fire way to prove that what we’re saying isn’t a load of rubbish; we’re actually speaking the truth.   We talk a lot about…

7th November 2017Content MarketingBy Ri Web

Addressable tv advertising

What Is Addressable TV Advertising?

TV is often criticised for lacking the targeting of its digital peer platforms. Programmatic advertising was hailed as an advance in changing this discrepancy but TV’s ability to target is becoming even more refined thanks to addressable advertising.

31st October 2017TV adsBy Ri Web

How television is inspiring other mediums

How Television Advertising is Inspiring Other Media

Does television inspire other mediums and if so how does it inspire them? We explore the notion in our latest article.

21st September 2017TV adsBy Ri Web

Video Marketing

Video Marketing to a Social Media Generation

We look at how social media affects the way we use video marketing, and also how it can aid your advertising efforts.

14th August 2017TV adsBy Ri Web

TV Delivers Weetabix Hearty Returns

Weetabix has been putting its hard earned cash into TV advertising and the brand is enjoying spectacular success following this policy. Find out how they have done it in this article!

2nd August 2017TV adsBy Ri Web

Why TV calls digital videos bluff

Why TV Calls Digital Video’s Bluff

An analysis of why digital video is held in such high regard. Do the facts support this stance or is it currently just a fad? And where does TV sit in comparison to digital video? We explore all those questions and more in this article!

4th July 2017Content Marketing, TV adsBy Ri Web
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