The Tech Firms Changing TV Advertising in 2018
There is plenty of innovation going on in TV advertising, find out all about it in this article!
How TV Is Standing Up To Digital Ads
TV or digital? Where are you currently spending you advertising budget? This article gives you advice on whether TV is wilting in the face of a digital onslaught or remains the best platform for an ROI.
ITV Makes a Big Move into Addressable TV Advertising
ITV has made a big move into TV advertising, here’s everything you need to know. Marketers – take note!
Brands Derive Majority of Advertising-Generated Profit from TV Advertising
The latest research from Thinkbox in collaboration with Gain Theory shows exactly where marketers should be putting their budget in 2018. Read it now for a headstart!
5 Video Marketing Statistics That’ll Blow Your Mind
At The Living Room, we love a good statistic. Well, you’ve probably noticed if you’re a frequent reader of our blog – we do use them pretty regularly! But it’s a sure-fire way to prove that what we’re saying isn’t a load of rubbish; we’re actually speaking the truth. We talk a lot about…
What Is Addressable TV Advertising?
TV is often criticised for lacking the targeting of its digital peer platforms. Programmatic advertising was hailed as an advance in changing this discrepancy but TV’s ability to target is becoming even more refined thanks to addressable advertising.
How Television Advertising is Inspiring Other Media
Does television inspire other mediums and if so how does it inspire them? We explore the notion in our latest article.
Video Marketing to a Social Media Generation
We look at how social media affects the way we use video marketing, and also how it can aid your advertising efforts.
TV Delivers Weetabix Hearty Returns
Weetabix has been putting its hard earned cash into TV advertising and the brand is enjoying spectacular success following this policy. Find out how they have done it in this article!
Why TV Calls Digital Video’s Bluff
An analysis of why digital video is held in such high regard. Do the facts support this stance or is it currently just a fad? And where does TV sit in comparison to digital video? We explore all those questions and more in this article!