Mobile Phones and Video Marketing: The Perfect Pair

23rd May 2017Content Marketing

Over the past couple of years, mobile video content has seen a dramatic rise in popularity. People just can’t get enough of it! In fact, it’s even reported to have taken over video watching on desktops, where an average of 24 minutes per day is spent viewing content compared to 39 minutes on mobile devices.

With a constantly increasing audience and a huge number of benefits, it makes sense to start video advertising on mobile phones, doesn’t it? Well, if you’re not certain, we’ve got some more information that might help you make your mind up…

Constant Accessibility

With the rise of 4G and more internet data focused plans, internet is quickly becoming accessible for everyone, no matter where they are, as long as they have their trusty mobile phone to hand. This means they have constant access to videos and, in particular, to your video advertising. Whether the user is in bed or at the beach, your advertisements are always there with them.

Great User Experience

4G and fast Wi-Fi speeds alongside ever evolving phones and sublimely-designed apps have led to great user experience on mobiles. This speed and ease of use means that viewers spend more and more time on their phones (particularly compared to desktops, as we mentioned earlier) and, as 52% of mobile users said that a ‘Bad mobile experience made them less likely to engage with a company’, this kind of thing is incredibly important.

Multiple Platforms

The world a mobile phone opens up is so vast it’s barely comprehensible. Now you have the entire internet and everything that comes with it to upload your video content to, as well as Social Media apps such as Facebook, Twitter and Instagram, video specific platforms such as YouTube and even game and tool apps downloadable to the device. There are so many different ways you can get your video marketing out there, targeting your specific audience and working across multiple platforms.

Total Focus

When on a mobile phone, users are often immersed in what they’re looking at, giving total focus to the content. With ever-decreasing attention spans this concentration is vital for effective video marketing and is something rarely seen on other advertising devices.

Some More Statistics

There are a ton of statistics about mobile phones and video marketing available, showing just how incredible a marketing combination they are, so we thought we’d give you a quick sample.

Video helps persuade 73% of viewers to buy a product or service
93% of adults in the UK own or use a personal mobile phone
Mobile video consumption increases by 100% every year, YouTube reports
Of all time spent online, 1/3 is taken up watching video content
Of those watching videos on a mobile device, 92% share online videos with others

It’s clear that mobile and video seem to go hand in hand and, together, are completely taking over not only the world of advertising, but the way we live too. People are spending more and more time watching online video content, particularly on mobile phones, and are very easily swayed to either find out more about a business after watching or to buy a product or service. So, it makes sense to jump on board, doesn’t it?

The Living Room is a TV production and media company that creates video to be utilised across platforms, including on mobile phones. If you’re interested in creating a successful online video marketing campaign, get in touch with us today and start chatting.