The Tech Firms Changing TV Advertising in 2018
There is plenty of innovation going on in TV advertising, find out all about it in this article!
Brands Derive Majority of Advertising-Generated Profit from TV Advertising
The latest research from Thinkbox in collaboration with Gain Theory shows exactly where marketers should be putting their budget in 2018. Read it now for a headstart!
What Is Addressable TV Advertising?
TV is often criticised for lacking the targeting of its digital peer platforms. Programmatic advertising was hailed as an advance in changing this discrepancy but TV’s ability to target is becoming even more refined thanks to addressable advertising.
How Television Advertising is Inspiring Other Media
Does television inspire other mediums and if so how does it inspire them? We explore the notion in our latest article.
Video Marketing to a Social Media Generation
We look at how social media affects the way we use video marketing, and also how it can aid your advertising efforts.
TV Delivers Weetabix Hearty Returns
Weetabix has been putting its hard earned cash into TV advertising and the brand is enjoying spectacular success following this policy. Find out how they have done it in this article!
Why TV Calls Digital Video’s Bluff
An analysis of why digital video is held in such high regard. Do the facts support this stance or is it currently just a fad? And where does TV sit in comparison to digital video? We explore all those questions and more in this article!
Get Your Brand On TV For Just £50K!
Here’s a very special offer from The Living Room. Get your brand on TV for just £50k! Your money will put your brand before a massive audience of 12-21 million people! Find out more in this article.
The Rise of ‘Sadvertising’ & McDonald’s ‘Child Grief’ Advert
How wrong was the McDonald’s ‘Child Grief’ advert? And what exactly does it all mean for the advertising industry?
Preparing for Brexit in the Advertising Industry
As the UK’s departure from the EU draws ever closer, there’s been a lot of speculation as to how our country will be affected. This article explores how the advertising industry will be affected.