In recent years, our race has evolved. No, we haven’t grown a sixth finger and our brains haven’t got any bigger; in fact, this isn’t a physical evolution what so ever. It’s a social evolution. The generation of so-called ‘millennials’ and all those who come after them are growing up in a world so far removed from that of even twenty years ago – and it’s all because of social media. The way we live, interact and work has completely changed due to the arrival of platforms such as Facebook, Instagram and LinkedIn. We’re a world online.
So, why are we talking about this? Well, we wanted to look at how social media affects the way we use video marketing, and also how it can aid your advertising efforts.
Video Marketing Opportunities
When it comes to social media and video marketing, the first thing that springs to mind is, of course, the great opportunities it brings. Facebook Live, Instagram Stories, Snapchat – the potential is huge! The arrival of social media completely changed the video advertising game. Now you can create a video (with the help of some skilled video marketers who know what they’re doing, obviously), post it to social media and potentially have it viewed by thousands of people. In an instant! It’s fast-paced and easily accessible.
Instant Reactions and Interaction
The fact that you can now use video marketing on social media to interact with your audience is also a total game changer. It makes things far more personal (but does also add to the work load). If your audience is loving something, you can see it without having to use a bunch of analytical tools which makes feedback far easier to obtain and act upon. At the same time, you can also see where things aren’t working so well and quickly change your marketing strategy.
A prominent change that we’ve witnessed alongside the rise of social media is a switch in power. No longer is the brand in control, it’s now the audience. Before the social media generation, if an ad didn’t go down well it wasn’t a huge deal – you just lost out on some sales and wasted a bit of money. But now? If the people don’t like your content, you’re going down. They’ll take to social media to spread their opinions of your content and, as we’ve seen many times, this kind of negative reaction can destroy a brand. The social media generation has a voice much louder than any consumer before, so you need to make sure all your video marketing is appropriate and won’t cause any unwanted hate.
On the other hand, giving power to the people can also have huge benefits if you know how to play it right. Create a video that your audience will love and they will share and share, spreading your brand all over the place at no cost to you. If it’s really great, it can even go viral – a social media marketing phenomenon!
We suppose that, really, the biggest changes that social media has had to marketing are the power it’s given the audience and the ease with which you can gain traction if you put out the right content. If you know how to use these to your advantage, you’ll have the social media generation in the palm of your hand!
To get help with creating video content that’ll win over your audience, contact The Living Room today.