We spend a lot of time referencing the brilliance of TV Ads. Whether it’s the fact that they generate £1.79 in profit for every £1 spent or the fact that commercial TV reaches 71.4% of the UK population in a day, we don’t feel anymore proselytizing on behalf of TV ads is needed. What is…
Advances in digital technology led many to prophesize the decline of TV advertising and whilst these innovations can’t be ignored they haven’t quite disrupted TV Advertising as the scaremongers predicted. Instead, TV Advertising appears unaffected by the rise of its digital peers and, as we’ve said before, a balance of traditional and digital marketing is…
Television and digital complement each other incredibly well. Three hours after John Lewis’ Man on the Moon commercial aired, a # with the same name was trending within 40,000 tweets. Alongside their TV advertisement, John Lewis focused heavily on creating a digital strategy to ensure the advert was a success. This saw them create an…
The top ten 2015 Christmas TV Ads have been revealed. Twelve categories were used to determine which advert had won over consumer’s hearts and wallets, which included: persuasion, branding, engagement and enjoyment. So which advert would you put top? The research, conducted by Millward Brown, tested 18 of this year’s Christmas ads on a sample size of…
With a number of brands already investing time and resources into live video streaming, it has left many more scratching their heads and asking whether they should be doing the same. As ever in the fickle digital world it’s difficult to separate the next big thing from a fleeting fad. But the exponential growth currently…
Before August had come and gone some retailers were already throwing up their Christmas decorations in order to steal a march on their rivals. Whilst this always fosters a bit of hostility, we’ve only got ourselves to blame. Retailers are acting based on the knowledge that one third of us start our Christmas shopping in…
There are good TV adverts and then there are bad ones. Bad ones aren’t necessarily the ones that make you cringe or that you didn’t particularly like, but rather the ones you simply don’t remember. If you take a moment to think about the TV adverts that have stuck in your memory over the years,…
Having a celebrity parading your product around in a TV advert isn’t always a good idea. The fact is, unless you choose the right celebrity to represent your brand, it can backfire. That said, the latest research demonstrates that by choosing the right celebrity endorsement both your brand and sales can benefit. The problem with…
Most articles you read focus on the rising popularity of digital marketing coming at the expense of more traditional channels- such as TV advertising. What most don’t realise however, is the sheer effectiveness of TV advertising. Recent (2014) research, suggests that for every £1 invested in a TV ad produces £1.79 in profit. Guess what?…
