Evaluating Direct Response Television Adverts

Direct response marketing essentially refers to: “A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, website, a business reply card, a coupon and so on.” In regard to television specifically, direct response television (DRTV) adverts normally display a direct telephone number which allows the viewer to buy…

How to Create Sales Boosting Video Content

People’s desire for video based content is on the rise and video is crucial to the success of any content marketing strategy. The facts don’t lie and they all point towards the effectiveness of video content; just as we outlined in our previous article. If you’re still not convinced after reading that, then you are…