3 of The Best TV Ads From 2015

16th February 2016TV ads

We spend a lot of time referencing the brilliance of TV Ads. Whether it’s the fact that they generate £1.79 in profit for every £1 spent or the fact that commercial TV reaches 71.4% of the UK population in a day, we don’t feel anymore proselytizing on behalf of TV ads is needed.

What is needed, is a review of the best ads that have hit our screens over the past year. We haven’t just judged this on which made us laugh the most, although we were tempted… Instead we’ve selected three categories on which to base the best ads. These categories include effectiveness, digital and the heart warmer.

We have, of course, made up our own definition of what quantifies the ‘best of’ in each of the aforementioned categories. So feel free to comment at the bottom with your own suggestions!

So without futher ado, here’s 3 of the best TV ads from 2015- in our opinion at least…

Effectiveness

Ok, so we’ve judged effectiveness based on one metric here- ability to drive a purchase. But that’s generally the paramount aim of the majority of TV ads.

This particular TV ad happens to have been the most effective Christmas TV ad at driving a purchase- pretty impressive when you consider the competition.

Winning the Christmas TV Ad battle is no mean feat. It’s a strong field each year and it normally goes to an advert out of the “heart warming” category.

This year however, the most effective Christmas TV ad- in terms of driving a purchase anyway- was Warburton’s rather comic Muppets ad.

Showcasing their giant crumpet range in the festive advertisement, Warburton’s could barely keep up with demand for the product after producing this highly effective ad:

Digital

Dove’s one positive tweet to start a trend advert didn’t refer to one of their products but showcased their exemplary branding in one simple, but highly effective, ad.

Why does it deserve a place on this list?

Because it’s beautifully evocative of the way in which big brands are using digital and traditional methods in tandem to produce stunning results. This trend looks set to continue as the younger generation tend to watch TV online, making the digital landscape ripe for TV marketers.

It also shows that an advert doesn’t necessarily have to be incredibly complex to be highly effective:

The Heart Warmer

Android’s Friends Furever campaign, warmed the cockles as much as it made an effective dig at Apple’s army of iPhone users.

With the strapline: “be together. Not the same.” The ad referenced Apple users lack of choice, whilst underlining the fact that the majority of manufacturers use Google’s own Android interface to power their phones.

With lots of cute, unusual, animal pairings of different species, this message came across loud and clear:

Agree or disagree? Let us know in the comments section below!