Rediscovering TV Advertising: £1.79 in Profit for Every £1 Spent
Most articles you read focus on the rising popularity of digital marketing coming at the expense of more traditional channels- such as TV advertising. What most don’t realise however, is the sheer effectiveness of TV advertising. Recent (2014) research, suggests that for every £1 invested in a TV ad produces £1.79 in profit. Guess what?…