Last week’s blog focused on 5 TV adverts that spectacularly backfired. There were some critical errors in all of the ads listed, each represented a terrible tv advert. From some innocuous mistakes, such as DFS overplaying the size of one of their sofas to the downright unforgivable, such as Groupon referencing the plight of the…
This is the first of a two-part series. This week’s article focuses on the worst adverts and why they were so badly received. The second part will explore how to avoid such mistakes. Last week, we were singing the praise of the best TV Adverts of 2015. For every successful advert, however, there are plenty…
We spend a lot of time referencing the brilliance of TV Ads. Whether it’s the fact that they generate £1.79 in profit for every £1 spent or the fact that commercial TV reaches 71.4% of the UK population in a day, we don’t feel anymore proselytizing on behalf of TV ads is needed. What is…
The top ten 2015 Christmas TV Ads have been revealed. Twelve categories were used to determine which advert had won over consumer’s hearts and wallets, which included: persuasion, branding, engagement and enjoyment. So which advert would you put top? The research, conducted by Millward Brown, tested 18 of this year’s Christmas ads on a sample size of…
Before August had come and gone some retailers were already throwing up their Christmas decorations in order to steal a march on their rivals. Whilst this always fosters a bit of hostility, we’ve only got ourselves to blame. Retailers are acting based on the knowledge that one third of us start our Christmas shopping in…
There are good TV adverts and then there are bad ones. Bad ones aren’t necessarily the ones that make you cringe or that you didn’t particularly like, but rather the ones you simply don’t remember. If you take a moment to think about the TV adverts that have stuck in your memory over the years,…
Having a celebrity parading your product around in a TV advert isn’t always a good idea. The fact is, unless you choose the right celebrity to represent your brand, it can backfire. That said, the latest research demonstrates that by choosing the right celebrity endorsement both your brand and sales can benefit. The problem with…
Most articles you read focus on the rising popularity of digital marketing coming at the expense of more traditional channels- such as TV advertising. What most don’t realise however, is the sheer effectiveness of TV advertising. Recent (2014) research, suggests that for every £1 invested in a TV ad produces £1.79 in profit. Guess what?…
Direct response marketing essentially refers to: “A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, website, a business reply card, a coupon and so on.” In regard to television specifically, direct response television (DRTV) adverts normally display a direct telephone number which allows the viewer to buy…
A few weeks ago I received a letter from a menswear brand. It was a rather personalised, detailed and sincere piece that seemed out of place given the digital barrage brands prefer to expose us to nowadays. Out of place the letter may have been, but it certainly caught my attention. The next time the…
