Preparing for Brexit in the Advertising Industry
As the UK’s departure from the EU draws ever closer, there’s been a lot of speculation as to how our country will be affected. This article explores how the advertising industry will be affected.
How Can Programmatic Advertising Improve Your Business?
You may not be familiar with the term ‘Programmatic Advertising’, but you soon will be. Programmatic is a relatively new method of advertising that was popularised across the pond and is now steamrolling its way into global advertising. Here, we explore how Programmatic Advertising can help your business, whatever the size of your business. …
How to Avoid Making A Terrible TV Advert
Last week’s blog focused on 5 TV adverts that spectacularly backfired. There were some critical errors in all of the ads listed, each represented a terrible tv advert. From some innocuous mistakes, such as DFS overplaying the size of one of their sofas to the downright unforgivable, such as Groupon referencing the plight of the…
3 of The Best TV Ads From 2015
We spend a lot of time referencing the brilliance of TV Ads. Whether it’s the fact that they generate £1.79 in profit for every £1 spent or the fact that commercial TV reaches 71.4% of the UK population in a day, we don’t feel anymore proselytizing on behalf of TV ads is needed. What is…
Why You Need Video In Your 2016 Digital Strategy
Television and digital complement each other incredibly well. Three hours after John Lewis’ Man on the Moon commercial aired, a # with the same name was trending within 40,000 tweets. Alongside their TV advertisement, John Lewis focused heavily on creating a digital strategy to ensure the advert was a success. This saw them create an…
Rediscovering TV Advertising: £1.79 in Profit for Every £1 Spent
Most articles you read focus on the rising popularity of digital marketing coming at the expense of more traditional channels- such as TV advertising. What most don’t realise however, is the sheer effectiveness of TV advertising. Recent (2014) research, suggests that for every £1 invested in a TV ad produces £1.79 in profit. Guess what?…