Last week’s blog focused on 5 TV adverts that spectacularly backfired. There were some critical errors in all of the ads listed, each represented a terrible tv advert. From some innocuous mistakes, such as DFS overplaying the size of one of their sofas to the downright unforgivable, such as Groupon referencing the plight of the…
Television and digital complement each other incredibly well. Three hours after John Lewis’ Man on the Moon commercial aired, a # with the same name was trending within 40,000 tweets. Alongside their TV advertisement, John Lewis focused heavily on creating a digital strategy to ensure the advert was a success. This saw them create an…
There are good TV adverts and then there are bad ones. Bad ones aren’t necessarily the ones that make you cringe or that you didn’t particularly like, but rather the ones you simply don’t remember. If you take a moment to think about the TV adverts that have stuck in your memory over the years,…
Having a celebrity parading your product around in a TV advert isn’t always a good idea. The fact is, unless you choose the right celebrity to represent your brand, it can backfire. That said, the latest research demonstrates that by choosing the right celebrity endorsement both your brand and sales can benefit. The problem with…
Most articles you read focus on the rising popularity of digital marketing coming at the expense of more traditional channels- such as TV advertising. What most don’t realise however, is the sheer effectiveness of TV advertising. Recent (2014) research, suggests that for every £1 invested in a TV ad produces £1.79 in profit. Guess what?…
A few weeks ago I received a letter from a menswear brand. It was a rather personalised, detailed and sincere piece that seemed out of place given the digital barrage brands prefer to expose us to nowadays. Out of place the letter may have been, but it certainly caught my attention. The next time the…
