Evaluating Direct Response Television Adverts

Direct response marketing essentially refers to: “A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, website, a business reply card, a coupon and so on.” In regard to television specifically, direct response television (DRTV) adverts normally display a direct telephone number which allows the viewer to buy…

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The Art of Good Cinematography

The viewer’s evaluation of a film is often an assessment of the quality of the cinematography and the same is true for TV commercials. It is actually very difficult to tell when a cinematographer has made an astounding accomplishment. This is so largely because cinematographic results generally look wonderful to the untrained eye. In most…

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