Consumers Reveal Preferred Advert Themes

The customer always knows best, right? Whilst this slice of wisdom may not always ring true, it certainly does within TV Advertising, where the consumer is the authority on what’s good, average and downright bad. So what do consumers want? It’s a conundrum that marketers and advertisers are continuously trying to figure out. Luckily, we’re…

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Interview: TCS Board Director David Price

David Price is a Board Director at TCS Media, a Top 25 independent media planning and buying agency. Bringing 25 years’ of experience to the role, David oversees the day-to-day running of the business, as well as directing a number of TCS’ key client account groups, which include clients such as Laura Ashley, Fired Earth…

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How to Avoid Making A Terrible TV Advert

Last week’s blog focused on 5 TV adverts that spectacularly backfired. There were some critical errors in all of the ads listed, each represented a terrible tv advert. From some innocuous mistakes, such as DFS overplaying the size of one of their sofas to the downright unforgivable, such as Groupon referencing the plight of the…

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