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Tag Archives: Digital Marketing

Digital Strategy

Why You Need Video In Your 2016 Digital Strategy 

Television and digital complement each other incredibly well. Three hours after John Lewis’ Man on the Moon commercial aired, a # with the same name was trending within 40,000 tweets. Alongside their TV advertisement, John Lewis focused heavily on creating a digital strategy to ensure the advert was a success. This saw them create an…

5th January 2016Content MarketingBy Ri Web

Can Digital & Traditional Marketing Live in Harmony?

A few weeks ago I received a letter from a menswear brand. It was a rather personalised, detailed and sincere piece that seemed out of place given the digital barrage brands prefer to expose us to nowadays. Out of place the letter may have been, but it certainly caught my attention. The next time the…

11th August 2015Content Marketing, TV adsBy Ri Web
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