The Best TV Adverts Of The Olympics
The Olympics is the ultimate pursuit of perfection for an athlete and it’s also an advertisers dream. Whilst many fall short of gold in the advertising category, others rise to the podium to lay claim to a medal.
How Can Programmatic Advertising Improve Your Business?
You may not be familiar with the term ‘Programmatic Advertising’, but you soon will be. Programmatic is a relatively new method of advertising that was popularised across the pond and is now steamrolling its way into global advertising. Here, we explore how Programmatic Advertising can help your business, whatever the size of your business. …
Are Celebrities In TV Adverts a Good Idea?
Having a celebrity parading your product around in a TV advert isn’t always a good idea. The fact is, unless you choose the right celebrity to represent your brand, it can backfire. That said, the latest research demonstrates that by choosing the right celebrity endorsement both your brand and sales can benefit. The problem with…