ITV Makes a Big Move into Addressable TV Advertising
ITV has made a big move into TV advertising, here’s everything you need to know. Marketers – take note!
What Is Addressable TV Advertising?
TV is often criticised for lacking the targeting of its digital peer platforms. Programmatic advertising was hailed as an advance in changing this discrepancy but TV’s ability to target is becoming even more refined thanks to addressable advertising.