2015’s ‘Most Likely’ Christmas Ad To Drive A Purchase Might Surprise You
The top ten 2015 Christmas TV Ads have been revealed. Twelve categories were used to determine which advert had won over consumer’s hearts and wallets, which included: persuasion, branding, engagement and enjoyment. So which advert would you put top? The research, conducted by Millward Brown, tested 18 of this year’s Christmas ads on a sample size of…
