Back in January we wrote about the 5 TV Advertising Facts Every Marketer Should Know. Many of those statistics still hold true now, even as we approach the end of the year.
But in the time between this article and the initial one, plenty more useful research has surfaced that marketers need to know.
We’ve covered some of it already in articles such as Twitter & TV- A Match Made In Heaven and Consumers Reveal Preferred Advert Themes. Both of which contained useful information regarding TV advertising.
Now the year is nearly out, it’s time to start collating the best of 2016’s research into a new post. So here’s the 4 Facts Every Marketer Should Know, it might just mean the difference between a successful and unsuccessful 2017:
1. “TV advertising sticks in our brains and drives brand fame”
According to Thinkbox research, TV is the most likely medium to make people laugh, create conversation and generally elicit emotions.
It is also six times more memorable than its nearest competitor, which is rather useful to marketers.
2. “61% of TV advertisers spent less than 250k on TV in 2015″
necessary to create a great TV advertising campaign.
Many of those brands also enjoyed great success despite their (relatively) modest outgoings.
Just look at the results Chambord enjoyed from a 200k TV campaign:
-42% increase in brand awareness
-Sales increased 47% year on year
-Chambord’s Facebook engagement increased by 50%
-People talking about Chambord on the social network increased by 37%
-Top traffic driver to the Facebook page was channel4.com
-Advert won Thinkbox’s ‘Best Newcomer to TV’ award at the TV Planning Awards
Couple this with the fact that TV advertisers derive £1.79 in profit for every £1 spent on TV advertising and there’s no reason to doubt TV efficacy.
3. “94.2% of the UK population is reached by TV every week”
So much for a decline in viewing figures…
In fact, TV advertising is still the most effective medium and statistics like point 2 demonstrate exactly why that’s the case.
Combine this with the fact that 50% of 16-24 year olds daily content consumption is composed of digital TV and you’ll notice that TV is far from a dying platform, it’s still the strongest one around.
4. “TV advertising is the medium we trust the most”
That ‘we’ isn’t just The Living Room’s team, most marketers already know it’s our favourite form of advertising. Instead, it refers to the British public in general.
They trust TV advertising above all else. At least they have got one thing right recently.
Trust is a crucial component in aiding sales, it means that advertisers are trusted on TV more than other platforms such as the online setting.
Got a fact you would like to add to this article? Let us know in the comments below.
If you would like to know more about TV advertising contact us for friendly and expert advice.