There is plenty of innovation going on in TV advertising, find out all about it in this article!
TV or digital? Where are you currently spending you advertising budget? This article gives you advice on whether TV is wilting in the face of a digital onslaught or remains the best platform for an ROI.
ITV has made a big move into TV advertising, here’s everything you need to know. Marketers – take note!
The latest research from Thinkbox in collaboration with Gain Theory shows exactly where marketers should be putting their budget in 2018. Read it now for a headstart!
At The Living Room, we love a good statistic. Well, you’ve probably noticed if you’re a frequent reader of our blog – we do use them pretty regularly! But it’s a sure-fire way to prove that what we’re saying isn’t a load of rubbish; we’re actually speaking the truth. We talk a lot about…
TV is often criticised for lacking the targeting of its digital peer platforms. Programmatic advertising was hailed as an advance in changing this discrepancy but TV’s ability to target is becoming even more refined thanks to addressable advertising.
Does television inspire other mediums and if so how does it inspire them? We explore the notion in our latest article.
We look at how social media affects the way we use video marketing, and also how it can aid your advertising efforts.
Weetabix has been putting its hard earned cash into TV advertising and the brand is enjoying spectacular success following this policy. Find out how they have done it in this article!
An analysis of why digital video is held in such high regard. Do the facts support this stance or is it currently just a fad? And where does TV sit in comparison to digital video? We explore all those questions and more in this article!